Yahoo is trying everything it can to stay on top. However with it's high top competitors it is getting more difficult everyday. The 2 top competitors are by far google which is the most famous search engine and facebook which is the most popular social website.
Yahoo is trying to go for a new look because new looks always attract more peoples attension. Mr. Yang the co founder of yahoo recently let the audience take a "glimpse" of what the future yahoo will look like. I feel that this was a good decision made by Mr. Yang because he's basically leaving the audience wanting more. In the new Yahoo Mr. Yang has made a new version of the popular e-mail software which has been "transformed into a powerful communications hub". Mr. Yangs goal for Yahoo's future is to turn Yahoo into a "primary online starting point for consumers." Right now i would say that the starting point for people on the internet would be google because when ever you need help with anything you can search it on google and find hundreds of pages of answers. For Yahoo to become the primary source it needs to upgrade it's software, make the page interesting and give a lot of answers and what people want. It also needs to be able to search things and find multible pages of answers.
As said by Mr. Mahaney "it would have been unimaginable five years ago to think that Yahoo's total audience would decline, It is not unimaginable now." New websites are created every day and their are challenges in buisness every day you cannot expect everything to be perfect change is always good and in the end will have a excellent result.
Yahoo needs to become more social and more open! Mr. Weiner a protege of Yahoo said that " be an efficiant starting point, Yahoo needs to offer all the basic tools that users rely on routinely-including e-mail and instan messaging, search, news and maps." In my opinion yes all of those things would be helpful but Yahoo should also become a place where people can become connected to several other things all over the web and be able to explore easily!!
